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October 25th

Palazzo Mezzanotte
Piazza degli Affari, 6 - Milano

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Luigi Loro Piana

Pier LUIGI LORO PIANA

Cheirman and Ceo, Loro Piana

Together with his brother Sergio, Pier Luigi Loro Piana is chief executive of Loro Piana, a company whose name has always been associated with top quality textiles and that recently started an aggressive retail policy by opening in a few years 44 monobrand stores (mainly directly operated stores except for ten franchised shops) in primary retail locations worldwide. This year Loro Piana has been elected also president of the textile section of Unione industriale del Vercellese e della Valsesia (the association formed by industrialists of the Vercelli and Valsesia areas), after being vice president in 2001. Moreover he is vice president of Ideabiella association and Sistema moda Italia. In 1995 he was awarded with the Leonardo prize, together with his brother Sergio. From 1984 he is member of the directive council of CCMI (the Cashmere and camelhair manufacturers institute). He begins to work in the family business already in 1975 just after taking his degree at the Bocconi university in Milan. After his father's death (1980), he assumes the official representation of the company as a chairman, alternating himself every three years with Sergio.