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November 21th

Nhow hotel - Via Tortona 35
Milan

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Gussalli Beretta

Franco GUSSALLI BERETTA

CEO, Fabbrica d’Armi Pietro Beretta SpA

In 1990 he was hired full time as assistant to the Vice President of Operations, where he advanced his understanding of mechanics and firearms. From 1993 to 1995, Dr. Franco Gussalli Beretta was responsible for the Beretta Sport Division of Fabbrica d'Armi Pietro Beretta S.p.A., a division that includes a complete line of clothing and accessories for outdoorsmen.

In 1996 he was appointed to the Board of Directors of the Franchi Company, a bankrupt shotgun manufacturing company bought by the Beretta Group in 1995. Dr. Franco Gussalli Beretta was directly involved in the reorganization of the company.

In 1997 Dr. Franco Gussalli Beretta was appointed Managing Director of Fabbrica d'Armi Pietro Beretta S.p.A. Fabbrica d'Armi Pietro Beretta S.p.A. is the world's oldest firearms manufacturing company, founded in 1526. The Company is recognized around the world as a leader in the production of fine firearms and has a complete line of firearms, clothing and hunting accessories.

In 1998 Dr. Franco Gussalli Beretta was appointed Executive Vice President of Beretta U.S.A. Corp., a sister company of Fabbrica d’Armi Pietro Beretta S.p.A. In 2004 he was appointed Executive Vice President and Managing Director and he still holds both positions.

In the year 2000 Dr. Franco Gussalli Beretta was appointed President of Sako Oy, the Finnish company, part of the Beretta Group, that specializes in bolt action rifles, with 2005 net sales of approx. E 35 M. He still hold this position. The last two acquisitions of the Beretta Group were Burris Optics, a scope and binoculars company based in Colorado, and BAM Jiang su Xinsu Machinery Manufacturing Co. Ltd, a joint venture in China for the production of airguns.

In addition to responsibilities mentioned previously, Dr. Franco Gussalli Beretta is on the Board of Directors of Beretta Holding S.r.l., the company that monitors the activities of all companies within the Beretta Group. The 18 companies in the Beretta Group employ 2,600 persons, with net sales of 400 million euros.

The Beretta Group of companies are privately owned, led by Cav. Ugo Gussalli Beretta, President, and his two sons Pietro Gussalli Beretta and Franco Gussalli Beretta, representing the 15th continuous generation of Beretta family members owning and overseeing Beretta’s commercial enterprises.