Skip to content. | Skip to navigation

Personal tools

November 21th

Nhow hotel - Via Tortona 35
Milan

Questo sito fa uso di cookies, i cookies consentono una gamma di funzionalità che migliorano la tua fruizione del sito. Utilizzando il sito, l'utente accetta l'uso dei cookie in conformità con le nostre linee guida. Per saperne di più clicca qui.

Montanarini

Helena MONTANARINI

Fashion Consultant

Former fashion journalist, Helena is a fashion and style consultant and buyer specialized in high-end brands, and considered an expert in South American fashion markets. Her career is filled with cases of success.
Graduated in Industrial Design and Journalism, she began her career as a producer for Editora Abril. Then for 10 years she wrote a fashion column for Estado de Sao Paulo newspaper, and some articles for specialized magazines such as Interview and Vogue, among others. In 1979, she moved to Paris where she studied at the Studio Bercot School and then started consulting for some Brazilian fashion textiles industries.
In 1988, Vila Romana, the biggest suit-factory in South America, conquered a license from Giorgio Armani and invited Helena to direct the brand in Brazil. There she was responsible for product development and for the opening of six franchised stores in the main cities in Brazil.
Six years later, she planned an audacious fashion project: bring to Brazil the main high-end menswear brands, at a time when people didn’t believe that men would spend their time and money on clothes. She showed the project to Daslu and for the next seven years became the director for Daslu Homem. She thus proved to the market the existence of a strong male purchasing power and interest in fashion, turning Daslu Homem into the biggest menswear shop in South America.
Helena contributed in the opening of many stores throughout Brazil, including Clube Chocolate, Conte Freire, Les Iles, Berliner. Now, with this extent of experience, Helena Montanarini has a São Paulo based office and avails a 360 degrees consultancy to Brazilian and international brands, especially for brands that plan to enter the Brazilian market. Her office also makes customized projects with strategic marketing plans, market research, store concepts, branding and brand repositioning in the market, as well as buying, without forgetting the client profile and using earlier experiences of the consultant.