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December 04th

Palazzo Vecchio, Salone dei Cinquecento
Firenze

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Rosso

Renzo ROSSO

President, OTB-Only the Brave

Born in 1955, Renzo Rosso is the founder of iconic lifestyle brand Diesel, an unquestionable game changer of casualwear, premiering the concept (and market segment) of 'premium denim', and of marketing, with its revolutionary advertising campaigns. Today Diesel is present in 80 countries in the world with 20 directly managed subsidiaries and over 400 monobrand stores. Its two biggest worldwide markets are Japan and the United States of America.
At present, besides Diesel, Renzo Rosso's holding company

OTB controls other companies and brands such as Maison Martin Margiela and Viktor&Rolf, as well as Staff International (producing and globally distributing pret-à-porter licensed brands like DSquared, Just Cavalli, Vivienne Westwood Red Label and Man, and Marc Jacobs Men). The holding company's 2011 consolidated revenues amounted to 1,400 billion euro.