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October 18th

Palazzo Regione Lombardia - Auditorium Testori

Piazza Città di Lombardia 1, Milano

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LUXURY 4.0

Style, production, distribution, marketing: the new challenges of digital revolution

  • Moderators

    Giampiero BAUDO

    Editor of MFFashion

    Andrea CABRINI

    Editor of Class CNBC

    Gabriele CAPOLINO

    Executive Director & Associate Publicher, MF-Milano Finanza

    Giulia PESSANI

    Editor of Gentlemen & Ladies

  • 09.30 - 10.10

    Opening Remarks

    Paolo PANERAI

    Editor in Chief and CEO, Class Editori

    Ivan SCALFAROTTO

    Undersecretary of the Ministry of Economy Development

    Carlo CAPASA

    President, Camera Nazionale della Moda Italiana

    Diego SELVA

    Head of Investment Banking Italy, Bank of America Merrill Lynch

    Cristina TAJANI

    Councillor for Labour Policies, Trade, Fashion and Design, Comune di Milano

  • 10.10 - 10.30

    Opportunities and risks associated with developing new industrial and business

    Patrizio BERTELLI

    CEO, Prada

  • 10.30 - 10.50

    Overview of international markets and digital technology in the luxury sector: see now, buy now

    Diego DELLA VALLE

    President, Tod's

  • 10.50 - 11.10

    Experiences: the new luxury

    Michele NORSA

    Board member Oettinger Davidoff and Rocco Forte Hotels, International Advisory Board of CEIBS

  • 11.10 - 11.30

    From codices, historic messengers of art and culture, to social media, contemporary purchase instigators

    Brunello CUCINELLI

    Chairman and CEO, Brunello Cucinelli

  • 11.30 - 12.00

    Three institutional approaches to digital technology. Opportunities for integration and collaboration

    Claudio MARENZI

    President, Sistema Moda Italia

    Carlo CAPASA

    President, Camera Nazionale della Moda Italiana

    Gaetano MARZOTTO

    President, Pitti Immagine

  • 12.00 - 12.30

    The Internet as a sales channel

    Rodrigo CIPRIANI FORESIO

    Country Manager Italy, Spain and Greece, Alibaba Group

    Michele RABALLO

    Managing Director, Accenture Interactive and e-commerce Lead of Milan CoE

    Giuseppe TAMOLA

    Country Manager Italy, Spain and Poland, Zalando

  • 12.30 - 12.45

    US Apparel and Luxury. Ecommerce Trends – Friend or Foe?

    Lisa CLYDE

    Global Head of Consumer & Retail Investment Banking, Managing Director, Bank of America Merrill Lynch

  • 12.45 - 13.15

    Cars and jewellery. The potential for hard luxury through e-commerce

    Raffaella BANCHERO

    Managing Director Italy and Spain, Tiffany & Co.

    Giulio PASTORE

    General Manager Europe, Maserati

  • 13.15 - 14.30

    Light Lunch

  • 14.30 - 14.45

    New Generation – Relaunching fashion and beauty on the Internet

    Virginie COURTIN - CLARINS

    CEO, Clarins Group

  • 14.45 - 15.00

    The new Consum-Authors? #untaggable

    Francesco MORACE

    President, Future Concept Lab

  • 15.00 - 15.15

    Digital acceleration: how to transform a group into a 4.0 firm

    Stefano ROSSO

    CEO, OTB / Board of Directors, H-Farm

  • 15.15 - 16.15

    Innovation-driven growth. Digital marketing, digital communication

    Umberto BASSO

    Head of Innovation, H-ART AKQA

    Simon BECKERMAN

    Founder, Depop

    Sonia D'ARCANGELO

    Innovation Researcher, Intesa Sanpaolo

    Andrea RUZZI

    Managing Director, European Fashion Luxury Lead, Accenture

    Roberto LISCIA

    President, Consorzio Netcomm

  • 16.15 - 16.30

    Live from New York

    Olivier ROUSTEING

    Creative Director, Balmain

  • 16.30 - 16.45

    Closing Remarks