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December 13th

Palazzo Vecchio, Salone dei Cinquecento
Piazza della Signoria, Firenze

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Camera Nazionale della Moda Italiana

Camera Nazionale della Moda Italiana has been bound to Italian fashion for fifty years, a period of extreme success for the nation’s industry. Italian fashion’s adventure began in Florence in the early 1950s with the first fashion shows featuring the creations of haute couture designers. These were exclusive events reserved for the most famous Italian and international journalists and for buyers of America’s most famous department stores. Giovanni Battista Giorgini, who was responsible for purchasing Italian products for the finest American clients, intuited North America’s interest for Italian style and creativity. In 1953, Italian fashions debuted in the Sala Bianca at Palazzo Pitti, an event that sanctioned and marked Italian fashion’s evolution from an artisanal to an industrial reality. During this period, relationships between tailors and industrial wool and cotton spinners and silk weavers began to develop, giving rise to prêt-à-porter (ready-to-wear) fashion, which was to become Italy’s triumph. Tailors’ skills became an economic force and a crucial source of wealth for the nation. Milan, Rome and Florence became the capitals of Italian fashion.

Founded in 1958, Camera Nazionale della Moda Italiana is a non-profit association with head offices in Milan, fashion capital of the world. It represents over 200 Italian fashion companies operating in haute couture, prêt-à-porter, quality tailoring, sportswear, furriers, cosmetics, fabrics/fashion, accessories, leather goods, shoes, services and distribution. It coordinates, safeguards and promotes the identity and excellence of Italian fashion and it serves as reference point for initiatives aimed to raising awareness, spreading and valorising fashion in Italy and abroad. On 3 February 2003 the Prefecture of Milan granted the Camera Nazionale della Moda Italiana legal status and in 2003 it attained UNI EN ISO 9001:2000 certification. In 2004, the Region of Lombardy also conceded the organisation the right to operate as a training institution. Camera Nazionale della Moda Italiana plays an important role in international fashion events through sealed alliances with Paris, London and New York. It is a source of inspiration for international fashion weeks hosted in San Paolo, Tokyo and Shanghai.

Bank of America Merrill Lynch

Bank of America Merrill Lynch is one of the world's largest financial institutions with a full range of banking, investing, asset management and other financial and risk management products and services. It serves clients through operations in more than 40 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and nearly 96 percent of the Fortune Global 500. Active in Italy since the 1960s, Bank of America Merrill Lynch has grown to offer the full range of investment banking activities in the region, providing debt and equity products as well as strategic advice, financing, restructuring, risk management, capital raising services and innovative financial solutions for a broad range of Italian corporates and financial institutions.

In 2011, Bank of America Merrill Lynch has been involved as financial advisor, underwriter and lender in some of the most important Italian transactions: in particular, the Bank has played a pivot role in the capital increase of Intesa Sanpaolo and Banco Popolare, the refinancing of Fiat's Chrysler, the acquisition of G6 Rete Gas by F2I, the sale of Moncler to Eurazeo, the acquisition of Gruppo Coin by BC Partners and the US private placement of Luxottica and Barilla. In November 2011, the Bank has also been appointed as the only international global coordinator in the capital increase of Unicredit.


The headquarters of the New China News Agency, also known as Xinhua News Agency, are located at No 57, Xuanwumen Xidajie, 100803 Beijing - P.R.China. Founded in 1931, it is the Government news agency for the People’s Republic of China, as well as being a world level news agency.

Its current Chairman is Li CongJun, while its Managing Director is He Ping.

Xinhua News Agency counts 16,000 journalists and employees in China, 2500 journalists and employees abroad, 33 editorial offices dotted all over China, and another 142 editorial offices in the rest of the world.

Forms of communication:

  • Traditional forms of communication: text, photography, graphics, special reports, and “reserved” national and international articles. Xinhua News Agency has developed a multilevel, multifunctional news channel, providing news 24 hours a day in eight languages: Chinese, English, French, Russian, Spanish, Arabic, Portuguese and Japanese, in the form of texts, photographs, graphics, audio, video, Internet, SMS, and other new media, as well as financial news products.
  • Xinhua News Agency also issues over 12,000 daily news items and pieces of information. Internet users can find out world news and information on its official websites: and
  • New forms of communication: Xinhua has had its own Multimedia Database since the development of new Internet, news, audio, video, and SMS technologies, as well as other forms of communication. This database is the biggest and most advanced in the world in terms of multilingual and multimedia international data. Xinhua News Agency news products reach a national and international audience thanks to its widespread coverage and user network. Moreover, since the foundation of the company C.N.C., it provides 800 minutes of television news a day, occupying first place in the international television news bulletin sector in terms of the speed of its communication, quality, live broadcasts, special reports, product optimisation, enterprise and user coverage when compared to U.S. Cable Television News, BBC, AP, Reuters, Agence France-Presse, and hundreds of other national and international media organisations. ""
  • Publications: Xinhua News Agency publishes over 20 different publications, including newspapers and periodical magazines, with a minimum daily print run and total distribution of 10 million copies.

Its publications include: the “Reference News” paper, with an average daily circulation of over 3.5 million copies, the biggest print-run in China and the fifth biggest in the world; the fortnightly magazine “Comment”, with over 500,000 copies published; and “Xinhua Daily Telegraph”, with a daily print-run of over 1.5 million copies, becoming the first newspaper containing global news to reach a circulation of over 1 million copies.

Xinhua News Agency provides in-depth reports on international, financial and cultural issues, building a network of cooperation and exchange with foreign agencies to develop a wide-ranging business. The agency aims to intensify and increase relations with government institutions and bodies for promotions in China and from China to the Rest of the World. Xinhua News Agency currently has cooperation agreements in place with over 100 countries, news agencies and government bodies.