Style to Lifestyle

Capturing the 360° Evolution of Fashion, Luxury and Design to Prompt International Growth.

• 9.00 – 9.20

  Opening Remarks

  Paolo PANERAI

  Editor in Chief and CEO, Class Editori SpA

  Mario BOSELLI

  Chairman, Camera Nazionale della Moda

  Andrea PELLEGRINI

  Managing Director and Head of Investment Banking Italy, Merrill Lynch

• 9.20 – 10.35

  The Scene: Economy, Icons and Finance

  Andrea PELLEGRINI

  Managing Director and Head of Investment Banking Italy, Merrill Lynch

  Paola DURANTE

  Director, Head of Merrill Lynch Corporate Broking Italy Merrill Lynch

  Emma BONINO

  Ministro per il commercio internazionale e per le politiche europee

  Vittorio SGARBI

  Cultural Council Member for the City of Milan

  Guido CORBETTA

  Prorector, Università L. Bocconi

  Francesco TRAPANI

  Chief Executive Officer, Bulgari Group

• 10.35 – 11.00

  Coffee Break

• 11.00 – 11.10

  Architecture and Fashion: Creativity and the Marketplace

  Norman FOSTER

  Chairman, Foster and Partners

• 11.10 – 11.25

  The Relationship Between Man and Space in Retailing

  Giacomo SANTUCCI

  Partner and Leader of the Luxury Goods, Retail e Italian Lifestyle Practice, Value Partners.

• 11.25 – 11.40

  Interior Design as an Interpretation of the Dream and the Evolution of the Marketplace

  Stefano RONCHETTI

  Chairman & CEO Marzorati Ronchetti SpA

• 11.40 – 11.55

  Harrods, Tradition Becomes a Brand

  Mohamed AL FAYED

  Chairman, Harrods Limited

• 11.55 - 12.25

  Luxury Groups: Harmony and Complementarity between Brands

  Diego DELLA VALLE

  Chairman and Ceo, Tod's

  Matteo MARZOTTO

  Chairman, Valentino SpA

  Tonino PERNA

  President and CEO, I.T. Holding SpA

• 12.25 - 12.40

  Great Brands: Brand-Extension and the Identity of Lifestyle

  Wichy HASSAN

  Chairman, Sixty Group

• 12.40 - 12.55

  La Fondation Louis Vuitton pour la Création: From Travel Culture to Brand Culture.

• 12.55 - 13.10

  The Evolution of Tradition

  Giancarlo DI RISIO

  CEO, Gianni Versace SpA

• 13.10 – 14.40

  Lunch

• 14.40 – 14.55

  Ralph Lauren and the American Dream: Creating a New Way of Life

  Pamela FIORI

  Editor in Chief , Town & Country

• 14.55 - 15.25

  The Strength of a Brand as an Instrument for Product Creation

  Nerio ALESSANDRI

  Chairman and Founder, TechnoGym

  Daniele MONTEZEMOLO

  President, Daniele di Montezemolo & Associati Licensing

  Franco GUSSALLI BERETTA

  CEO, Fabbrica d’Armi Pietro Beretta SpA

• 15.25 - 15.45

  The Hotel as the Apex and Synthesis of Lifestyle

  Gabriele BURGIO

  CEO and Chairman, NH Hoteles

  Adrian ZECHA

  Founder and Chairman, Aman Resorts International

• 15.45 - 16.10

  Coffee Break

• 16.10 - 16.55

  Can European Lifestyle Brands Conquer Emerging Markets? Focusing on Russia, China, India and Brazil

  Zhu YONG

  Vice President, Shang Tex Holding

  Sheetal MAFATLAL

  President, Mafatlal Luxury Private

  Helena MONTANARINI

  Fashion Consultant

  Andrey NIKOLAEV

  Senior trade-analyst settore moda, ICE Mosca

• 16.55 - 17.25

  The Italian Point of View

  Vittorio TABACCHI

  President, Safilo Group

  Gabriele CAPOLINO

  Editor and Associate Publisher, Class Editori SpA

  Daniele MONTEZEMOLO

  President, Daniele di Montezemolo & Associati Licensing

  Michele NORSA

  General Director and CEO, Salvatore Ferragamo SpA

• 17.25 - 17.35

  Da bottier a maison del lusso: l’histoire française

• 17.35 – 18.00

  General Discussion

• 18.00

  Cocktail