LUXURY 4.0
Style, production, distribution, marketing: the new challenges of digital revolution
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Moderators
Giampiero BAUDO
Editor of MFFashion
Andrea CABRINI
Editor of Class CNBC
Gabriele CAPOLINO
Executive Director & Associate Publicher, MF-Milano Finanza
Giulia PESSANI
Editor of Gentlemen & Ladies
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09.30 - 10.10
Opening Remarks
Paolo PANERAI
Editor in Chief and CEO, Class Editori
Ivan SCALFAROTTO
Undersecretary of the Ministry of Economy Development
Carlo CAPASA
President, Camera Nazionale della Moda Italiana
Diego SELVA
Head of Investment Banking Italy, Bank of America Merrill Lynch
Cristina TAJANI
Councillor for Labour Policies, Trade, Fashion and Design, Comune di Milano
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10.10 - 10.30
Opportunities and risks associated with developing new industrial and business
Patrizio BERTELLI
CEO, Prada
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10.30 - 10.50
Overview of international markets and digital technology in the luxury sector: see now, buy now
Diego DELLA VALLE
President, Tod's
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10.50 - 11.10
Experiences: the new luxury
Michele NORSA
Board member Oettinger Davidoff and Rocco Forte Hotels, International Advisory Board of CEIBS
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11.10 - 11.30
From codices, historic messengers of art and culture, to social media, contemporary purchase instigators
Brunello CUCINELLI
Chairman and CEO, Brunello Cucinelli
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11.30 - 12.00
Three institutional approaches to digital technology. Opportunities for integration and collaboration
Claudio MARENZI
President, Sistema Moda Italia
Carlo CAPASA
President, Camera Nazionale della Moda Italiana
Gaetano MARZOTTO
President, Pitti Immagine
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12.00 - 12.30
The Internet as a sales channel
Rodrigo CIPRIANI FORESIO
Country Manager Italy, Spain and Greece, Alibaba Group
Michele RABALLO
Managing Director, Accenture Interactive and e-commerce Lead of Milan CoE
Giuseppe TAMOLA
Country Manager Italy, Spain and Poland, Zalando
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12.30 - 12.45
US Apparel and Luxury. Ecommerce Trends – Friend or Foe?
Lisa CLYDE
Global Head of Consumer & Retail Investment Banking, Managing Director, Bank of America Merrill Lynch
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12.45 - 13.15
Cars and jewellery. The potential for hard luxury through e-commerce
Raffaella BANCHERO
Managing Director Italy and Spain, Tiffany & Co.
Giulio PASTORE
General Manager Europe, Maserati
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13.15 - 14.30
Light Lunch
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14.30 - 14.45
New Generation – Relaunching fashion and beauty on the Internet
Virginie COURTIN - CLARINS
CEO, Clarins Group
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14.45 - 15.00
The new Consum-Authors? #untaggable
Francesco MORACE
President, Future Concept Lab
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15.00 - 15.15
Digital acceleration: how to transform a group into a 4.0 firm
Stefano ROSSO
CEO, OTB / Board of Directors, H-Farm
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15.15 - 16.15
Innovation-driven growth. Digital marketing, digital communication
Umberto BASSO
Head of Innovation, H-ART AKQA
Simon BECKERMAN
Founder, Depop
Sonia D'ARCANGELO
Innovation Researcher, Intesa Sanpaolo
Andrea RUZZI
Managing Director, European Fashion Luxury Lead, Accenture
Roberto LISCIA
President, Consorzio Netcomm
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16.15 - 16.30
Live from New York
Olivier ROUSTEING
Creative Director, Balmain
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16.30 - 16.45
Closing Remarks